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How Social Has Changed The Way Customers Shop – And How It Hasn’t
There’s a theme I’ve been hearing from brands and retailers lately. The time has been spent, the vibrant fan base has been built, and it’s time to generate some real return on our social investments –...
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What Are Some Local Social Best Practices? Lessons From Walmart
Despite their often massive fan bases and nationally recognized names, major brands have struggled to create vibrant, engaged audiences in social for years. If the recent numbers on Walmart’s local...
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Things I’ve Learned About Selling Products To People Like Me
The Nintendo Generation I’m a twenty-something, the definition of gen-y. My generation is a strange one, especially when it comes to technology. When I was a kid, most of my friends’ families had a...
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